#PinkItForward this February
- Spread kindness this February by using #PinkItForward on social media.
- For every hashtag, we’ll donate $1 to Pink Shirt Day to help fund bullying prevention programs for youth in BC.*
Coast Capital has been the presenting sponsor of Pink Shirt Day in BC since 2012. In 2018, with the support of our members and employees, we invested over $490,000 to support bullying prevention efforts in BC. By supporting Pink Shirt Day, we’re helping fund bullying prevention programs that encourage youth to have positive interactions with their peers, and that teach kindness and respect all year long.
Bullying affects people of all gender, socioeconomic and ethnic backgrounds.
All proceeds from Pink Shirt Day go to the CKNW Kids’ Fund which provides grants to help local non-profit organizations working year round on bullying prevention initiatives including: Canadian Red Cross of Canada, Kids Help Phone, KidSafe Project, Crisis Intervention and Suicide Prevention Centre of BC, Boys and Girls Clubs of Western Canada, and the Stigma-Free Society.