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Coast Capital sets its sights on real financial progress for real Canadians

B.C.-based federal credit union launches new brand as part of new corporate strategy helping everyday Canadians build better futures.

Vancouver, B.C. (August 10, 2021) – This week, financial cooperative and social purpose company Coast Capital launches “We’re For Real,” a new brand identity that showcases the difference that everyday Canadians can expect when they choose to partner with a member-owned financial cooperative.

Getting on solid financial ground to take care of the basics without living paycheque to paycheque is getting harder every day. Developed by creative agency Cossette, the “We’re For Real” new creative platform highlights how everyday Canadians can reach their real financial goals and solve their real financial challenges, so they can live the life they want today, not just dream about it. The launch supports a new five-year corporate strategy focused on helping everyday Canadians grow their income and build better futures.

“We’ve all been sold some pretty lofty dreams - exotic vacation, a holiday home, a luxury car - but what we’ve found is that the dreams of everyday Canadians are far more practical,” says Andrew Rusk, Vice President of Marketing at Coast Capital. “At Coast Capital, we believe dreams about saving more, getting out of debt, starting a business, or having a little left over at the end of the month, aren’t dreams -- they’re achievable and should be within everyone’s reach. Being member owned, means we are committed to helping improve the lives of our members.”

A certified B Corporation® propelled by its social purpose, Coast Capital is Canada’s largest credit union by membership, and B.C.’s first federal credit union. As a member-owned financial cooperative, Coast Capital has found success through its 600,000 members for the last 80 years. As a result, Coast Capital has a better understanding of what everyday Canadians really need from a financial partner and is there to support them every step of the way, ensuring they are confident on their path to achieving what really matters to them.

“Over our 80-year history we’ve built incredible trust and loyalty with our members,” said Coast Capital’s Chief Strategy, Product and Marketing Officer, Catherine Wood. “Looking to the future, our strategy is driven by an unwavering desire to build better futures for our members, employees, and communities.”

The fully-integrated campaign includes 60 second and 15 second TV spots, radio, OOH (out-of home), social and display ads, all running regionally in B.C. Media can view the 60 second campaign hero spot here and download the images for the new brand identity here.

About Coast Capital

At Coast Capital, we’re not dreaming about a better future, we’re building one. As a member-owned financial cooperative, we’re helping our 600,000 members with their real financial goals and real challenges so they can live the life they want. We’re also building a better future through investing 10% of our bottom line back into our communities, which over the past two decades totals almost $90M. Canada’s largest federal credit union, Coast Capital is a platinum member of Canada’s Best Managed Companies, one of Canada’s Most Admired Corporate Cultures, a BC Top Employer, and a proud Certified B Corporation®. To learn more, visit us online at

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Phone number: 778.391.6225
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