Coast Capital Savings wins for marketing excellence at 2018 National Credit Union Awards
Surrey, B.C: Coast Capital Savings has won a 2018 Achievement in Marketing Excellence (AIME) Award for its fall 2017 What does financial well-being mean to you campaign.
The campaign, infused with Coast Capital’s infamous irreverent personality, ran across both traditional and digital platforms over the course of 12 weeks. Featuring Canadians from all walks of life, the campaign inspired audiences to think about their personal definition of financial well-being and offered a few giggles to boot. Take a look at the winning spot.
The AIME Awards, handed out last week at the National Credit Union Awards in Toronto, are awarded annually to recognize the best marketing and communications campaigns created by credit unions, cooperatives and suppliers to the industry. Coast Capital’s award was in the Brand and Brand Building category.
“We worked with our long-time creative partners at Rethink to marry our brand personality with our drive to empower our members to achieve what’s important in their lives,” said Lawrie Ferguson, Chief Marketing Officer. “To be recognized among our credit union peers for this campaign is an honour and one we are very proud of.”
Coast Capital’s new corporate purpose, together, we help empower you to achieve what’s important in your life, was developed with input from employees and members to galvanize the entire organization around its drive to improve Canadians’ financial well-being and realize their dreams.
About Coast Capital Savings
Coast Capital Savings is Canada’s largest credit union by membership. An Imagine Canada Caring Company, the credit union invested $5.6 million into local communities in 2017, focusing on empowering and engaging youth. Coast Capital is one of Canada's Most Admired Corporate Cultures™, and is a winner of the Canada's Best Managed Companies Platinum Club designation. It has 52 branches serving its 555,000 members in the Metro Vancouver, Fraser Valley, Vancouver Island and Okanagan regions of British Columbia. Product innovations include Canada's first free chequing account from a full-service financial institution. To learn more, visit coastcapitalsavings.com.