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Our Culture of Impact

Man sitting on picnic table smiling with two women Man sitting on picnic table smiling with two women

We believe Canadians need better financial opportunities to help them thrive in life, today and into the future. That's why our purpose is to build better futures together by unlocking financial opportunities and growing incomes.

The heart of our culture is our determination to make a positive impact. We care deeply about people. And that's why we focus on delivering results. By holding ourselves accountable, we drive better outcomes for our members, employees and communities.

Working in financial services is serious business, but we're energized by the way our work lifts people up. Every decision we make and action we take helps build a better future.

That's what makes us different. That’s what makes us Coast Capital.

We believe Canadians need better financial opportunities to help them thrive in life, today and into the future. That's why our purpose is to build better futures together by unlocking financial opportunities and growing incomes.

The heart of our culture is our determination to make a positive impact. We care deeply about people. And that's why we focus on delivering results. By holding ourselves accountable, we drive better outcomes for our members, employees and communities.

Working in financial services is serious business, but we're energized by the way our work lifts people up. Every decision we make and action we take helps build a better future.

That's what makes us different. That’s what makes us Coast Capital.

Employee Behaviours

All employees are expected to consistently demonstrate five Employee Behaviours that support our culture.

  1. Think Like a Member. You put yourself in our members' shoes to anticipate and respond to their needs.
  2. Deliver Results. You're personally invested in our success, taking ownership of results, risk and impact.
  3. Be Open, Honest and Clear. You foster trust and transparency in every interaction, including giving constructive and timely feedback.
  4. Lift Each Other Up. You create a sense of belonging by supporting and empowering others to thrive.
  5. Learn and Be Curious. You adopt a growth mindset while working to advance our purpose through products, services and processes.

Employee behaviours video

Leader Behaviours

In addition to the Employee Behaviours, all People Leaders are also expected to consistently demonstrate three Leader Behaviours that support our culture. The Leader Behaviours are intended to directly enable the Employee Behaviours.

  1. Act Like an Owner. You understand how our business works, our strategy, our operating environment and how your team adds value for members. You take decisive action and empower collaboration to drive better outcomes.
  2. Be a Great People Leader. You lead with emotional intelligence, fostering psychological safety and trust. You set clear expectations, coach for results and celebrate achievements.
  3. Live Our Purpose. You embrace our purpose and proactively find ways for your team to contribute to our impact. You embed our purpose in your decisions.

Leadership behaviours video

Building Better Futures Together chart with values connected to Coast Capital Employee and Leader culture Building Better Futures Together chart with values connected to Coast Capital Employee and Leader culture

By consistently demonstrating these behaviours, we create a Culture of Impact that helps us deliver our purpose of Building Better Futures Together.

By consistently demonstrating these behaviours, we create a Culture of Impact that helps us deliver our purpose of Building Better Futures Together.

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