Our Social Purpose

Helping Canadians get ahead.

The gap between rich and poor is growing. And at the same time, nearly half (40%) of all Canadians are experiencing significant levels of income instability. Add record debt levels and a rapidly shrinking middle class to the equation and it’s getting harder for many Canadians to get by, let alone get ahead.

And, to make things even more challenging, the job market is changing too, requiring new and changing skills. Access to the education, upskilling, reskilling and entrepreneurial training necessary to meet the job market demands of the twenty-first century is out of reach for many Canadians.

By supporting more equitable access to education, employment and financial advice, we can help more Canadians to get ahead.

Build and champion more equitable and inclusive employment.

The labour market is changing rapidly and Canadians are struggling to keep up. A growing dependency on part-time jobs and gig work is presenting new opportunities and challenges for Canadians. Without stable employment and supportive, flexible hours many find it challenging to save for the future and their families.

At Coast Capital, we believe a better future for Canadians requires reliable, living wage employment. We are working hard to build the best, most inclusive workplace for our employees and working with partners to help create the opportunity for others to thrive in their careers.

Deliver financial tools, education, and advice for all.

We believe everyone deserves the opportunity to fuel their aspirations and achieve their full potential. While some people have access to the financial tools and support they need to build strong futures for themselves and their families, many do not.

We’re helping our members and wider community through comprehensive and relevant financial education and trusted advice.

We know that true financial inclusion is a long-term aspiration but we put the drive to achieve this goal behind every decision that we make.