Pink Shirt Day

Stanchion lady

Make nice and help us spread kindness this Pink Shirt Day.

Pink Shirt Day is February 22.

  • Spread kindness with #PinkShirtPromise and Coast Capital Savings and Shaw will donate $1 per hashtag to Pink Shirt Day.*
  • Together, we can help youth in our communities and end bullying.
It can be a pretty negative place out there in the world, and this can lower self-esteem and create bullying behavior.
This year, we're proud to support #PinkShirtPromise to raise funds for Pink Shirt Day.

How to make your #PinkShirtPromise.

Step 1

Spread kindness online.

Visit Facebook, Instagram or Twitter and post a promise to spread kindness.

Step 2

Don't forget the hashtag.

Add the hashtag #PinkShirtPromise.

Step 3
For every use of the hashtag #PinkShirtPromise, Coast Capital Savings and Shaw make a donation to Pink Shirt Day, up to $80,000, to support youth anti-bullying programs.

We're a proud partner.

Coast Capital has been the presenting sponsor of Pink Shirt Day in BC since 2012. And as of this year, we’ve invested over $650,000.

Over $1.2 million has been raised for bullying prevention programs as a result of Pink Shirt Day t-shirt sales and donations since 2008. Thank you for your support.

Want to learn more about how we support youth in your community?