Pink Shirt Day

Encouraging kindness and preventing bullying.

As the presenting sponsor of CKNW Kids' Fund Pink Shirt Day, we’re committed to supporting bullying prevention programs that help youth build a sense of belonging and are affecting change every day in our communities. In 2018 alone, we invested nearly $500,000 in Pink Shirt Day and other related programs that foster inclusive schools and communities.

How we help.

With Coast Capital Savings' community promise to help build a richer future for youth in our communities, supporting local programs like Pink Shirt Day is a natural fit for us.

Our support of Pink Shirt Day is part of our Youth Get It community investment program commitment to helping youth build healthy minds. We want to help youth in your community develop positive connections and build their sense of belonging to decrease stress and depression.

Bullying affects people of all gender, socioeconomic and ethnic backgrounds and the numbers are staggering:

  • 75% of youth report having been bullied and 42% of Canadian youth report having been cyberbullied
  • Bullying in Canadian schools happens every 25 minutes in the classroom and every 7 minutes elsewhere on school grounds
  • Studies show that bullying can end within 10 seconds of intervention

By supporting Pink Shirt Day we’re helping bullying prevention programs that encourage youth to have positive interactions with their peers, and that teach kindness and respect all year long.

All proceeds from Pink Shirt Day go to the CKNW Kids’ Fund which provides grants to help local non-profit organizations working year round on bullying prevention initiatives.

How you can help.

2019 Pink Shirt Day was February 27, 2019

Watch this space for details on how you can get involved in 2020.

We're a proud partner.

Coast Capital has been the Presenting Sponsor of Pink Shirt Day in BC since 2012.

Over $2 million has been raised for bullying prevention programs as a result of Pink Shirt Day t-Shirt sales and donations since 2008.

Send us an email and we'll be happy to help you.