Pink Shirt Day 

Stanchion lady

This February, join the movement and send a #PinkItForward.

  • Show the world that nice needs no filter by sending a #PinkItForward during the month of February
  • For each hashtag, we'll donate $1 to Pink Shirt Day in support of bullying prevention programs for youth in BC.*
  • Instagram
#Pink It Forward Icon

It's easy to Pink It Forward.

Step 1

Get social.

Log in to Facebook, Instagram or Twitter

Step 2

Pink It Forward

Say something nice about someone and tag them in your post.

Step 3

Don't forget the hashtag.

Add the hashtag #PinkItForward. For every hashtag, we’ll donate $1 to bullying prevention programs in BC.*

We’re a proud partner of Pink Shirt Day.

Coast Capital has been the presenting sponsor of Pink Shirt Day in BC since 2012. In 2017 alone, we invested more than $500,000 into bullying prevention programs above and beyond our investment in Pink Shirt Day.

Pink Shirt Day Highlights

We've been supporting Pink Shirt Day throughout the years.

Check out how our employees got into the Pink Shirt Day spirit.

How we help.

Our support of Pink Shirt Day is part of our Youth Get It community investment program commitment to helping build healthy minds. We want to help youth in your community build a sense of belonging to decrease stress and depression.

Bullying affects people of all gender, socioeconomic and ethnic backgrounds and the numbers are staggering:

  • 40% of Canadian youth said they have been bullied online
  • Bullying in Canadian schools happens every 25 minutes in the classroom and every 7 minutes elsewhere on school grounds
  • Studies show that bullying can end within 10 seconds of intervention

By supporting Pink Shirt Day we’re helping bullying prevention programs that encourage youth to have positive interactions with their peers, and that teach kindness and respect all year long.

All proceeds from Pink Shirt Day go to the CKNW Kids’ Fund which provides grants to help local non-profit organizations working year round on bullying prevention initiatives including: Out on Screen, Equitas, Crisis Intervention and Suicide Prevention Centre of BC, Boys and Girls Clubs of Western Canada, Red Cross Canada and LOVE BC.


Send us an email and we'll be happy to help you.

Email us

*#PINKITFORWARD Promotion Conditions

The Coast Capital Savings Credit Union (“Coast Capital Savings”) #PINKITFORWARD charitable donation pledge (the “Pledge”) is subject to the following conditions.
For every post of the hashtag #PINKITFORWARD that is made on Facebook, Instagram and Twitter from February 1, 2018 to February 28, 2018, 11:59 PM PST (a “Post”), Coast Capital Savings will donate $1.00 CAD to the CKNW Orphans’ Fund up to a maximum donation of $30,000. The number of Posts will be determined by Coast Capital Savings using social media monitoring technology or other means selected by Coast Capital Savings. Coast Capital Savings disclaims all liability for any error or omission in the administration of the Pledge, including the determination of the number of Posts. Coast Capital Savings reserves the right to exclude any Post that, as determined by Coast Capital Savings in its sole discretion: (1) cannot practically be counted for any reason, (including, without limitation, user privacy settings), or (2) is contrary to the spirit of Pink Shirt Day and/or the Pledge (including, without limitation, any Post that is derogatory, inappropriate, is or promotes bullying, appears to be automated and/or made by a bot, or appears to have been made by a person who has already submitted a Post).
Coast Capital Savings is the Presenting level partner of Pink Shirt Day. Facebook, Instagram and Twitter do not sponsor, endorse or administer, and are not in any way responsible for, Pink Shirt Day, the #PINKITFORWARD hashtag campaign or the Pledge.