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2013 Community Report
At Coast Capital Savings, we’re helping to build a richer future for youth in our communities. This means addressing important issues that youth are facing today by engaging and empowering them, and providing financial and in-kind support in ways that will have a positive impact on their future.
We're doing this by strategically investing in four key areas: Financial, Education, Family & Social Connections and Health. We support projects that we believe are the most likely to have a real impact in young peoples’ lives. [more]
Youth face many challenges in transitioning to independence. We know that with strategic investment and by working together, we can break down many of the barriers that young people face. Our goal is to help youth create a future that is full of promise and leads to change that will positively impact our communities for generations to come.
This means staying on top of what matters most to youth so our community investment strategy is responsive and impactful. We wanted to know what young people had to say so we sponsored the Youth Vital Signs initiative by the Vancouver Foundation that pulled together input from over 3,500 youth about the issues they cared about most. The findings confirmed that we are supporting the top issues of concern for youth. And ‘we keep it real’ by incorporating youth into our business. Through the Coast Capital Savings Youth Teams, grade 11 and 12 students come aboard in a meaningful way - to work in our branches, help deliver Coast Capital sponsored events, and participate in a volunteer project in the local community. We gain further valuable insight by engaging emerging young leaders in our Young Leaders Community Councils who review and recommend grants to local community groups.
Helping to Build a Strong Financial Future for Youth in Our Communities
We believe the best way to ensure that the youth in our communities have a richer future is to support initiatives that help prevent youth homelessness, teach money management and life skills training, and help youth earn money and become self-reliant.
That's why we invest in groups like Streetohome Foundation who are building badly needed youth housing, Junior Achievement of B.C. who in the 2012/2013 school year delivered financial literacy workshops to 6,000 BC youth, and CanAssist’s TeenWork initiative that provides summer employment to teens with disabilities.
Helping Youth in our Communities Succeed during their School Years
We know that education and training provide individuals with the knowledge, skills and competencies they need to fully participate in society and the economy.
For that reason, we support a range of projects that help youth stay engaged and successfully complete high school and transition to post secondary learning. For example, we invested in the KidSafe Project Society’s free summer leadership program for vulnerable urban youth. We also supported the Cinderella Project and Surrey Princess Project that celebrate youth who have overcome tremendous adversity to complete high school, by providing free full graduation outfits, stylists and graduation photos.
In 2013, we granted 48 Coast Capital Savings Education Awards totalling $144,000. They consisted of 32 Citizenship Awards for youth taking a leadership role in their communities while successfully balancing their academic and personal lives, and 16 Standing Tall Award for youth working hard to overcome significant personal challenges to achieve their dreams.
We also championed programs that inspire innovation, leadership and entrepreneurship through partnerships with Kwantlen Polytechnic University, Simon Fraser University, University of British Columbia, University of Victoria, Vancouver Island University and University of the Fraser Valley.
Helping Youth Belong in their Family, School, and Community
Belonging is a fundamental need and is one of the most important determinants of well-being. Building family, school and cultural connectedness can help overcome negative experiences. That’s why we support organizations that help youth build self-esteem, develop respectful relationships, improve their life skills, connect them with mentors, and bring families and communities together at free or low cost public events.
For example, we invest in programs like Touchstone Family Association’s StreetSmarts youth leadership program that empowers at-risk youth to make better life choices. And, we support anti-bullying efforts by sponsoring the BC-wide Pink Shirt Day campaign, promoting it in all of our branches, and encouraging all our employees to wear pink to work.
We sponsor events like Canada Day celebrations, local outdoor movie nights, and a variety of festivals to bring communities and families together such as Celebrate BC: BC Day in the Capital, Surrey Tree Lighting Festival, and the Steveston Salmon Festival.
Helping Decrease Stress and Depression in Youth in Our Communities
We know that mental health is one of the most pressing issues for youth and that youth experience stress and depression when they are socially excluded and disengaged. We also know that physical activity has been shown to have a significant impact in reducing stress and developing positive life skills.
That's why we invest in groups working to raise awareness and reduce the stigma around mental health among youth such as Fraser Health’s Speak Up program and Victoria Hospitals Foundation’s Youth Mental Health communications initiative, and to increase accessibility to sport such as KidSport of Greater Victoria.
And together with our great corporate partners, employees and volunteers, the Coast Capital Savings Annual Charity Golf Tournament raised funds in support of depression research. The event has raised over $1.6 million since 2002.
Partnering with local community groups
Check out the inspiring local community organizations that we were proud to support in 2013 as part of our community promise to help build a richer future for youth.
Partnership with BC Lions
This year, we signed on as the BC Lions’ Official Credit Union and a Premier Sponsor. We’re thrilled. Especially since it also means we can give 100 seats away every game to local non-profit groups. We’re also honoured to partner with the Lions to present Lions Pride program, an outreach program in our local high schools for at-risk youth.
How we partner with local community groups
We support our local communities in many ways. Learn more about our community programs.
At Coast Capital Savings, we are helping build a richer future for youth in our communities. What better way to do this than to enlist dynamic young people to help us deliver on this community promise?
Young Leaders Community Councils
In 2013, we launched the Young Leaders Community Councils in each of our three trade areas (Metro Vancouver, Fraser Valley, Vancouver Island). These Councils bring emerging young leaders together to contribute their unique skills and experience in reviewing and discussing applications to our community investment grants program. And they recommended close to $1 million in grants to 97 youth-serving community groups in their first year! Now that's a 'for youth by youth' strategy!
The Councils operate on a collaborative model – youth employees at Coast Capital partner with young leaders from the community in equal numbers. And we welcome youth from a wide diversity of experience and perspectives.
Everyone benefits – we receive great input and a youth perspective, the young leaders gain invaluable experience, and the community groups who apply know their applications are being reviewed by dedicated young people have a strong understanding of those they’re trying to support.
Coast Capital Savings Youth Teams
Since 1993 we’ve been hiring 20 enthusiastic grade 11 and 12 students annually to join our Community Youth Team. That’s hundreds of youth who’ve gained valuable employment training and community service skills. These youth gain paid, on the job experience by working in one of our branches and in the community for a one-year term. Many of them stay employed with us through post-secondary and continue their careers with us. It’s not just a job, it’s a starting point. These young stars represent Coast Capital at our sponsored events like Canada Day celebrations in Vancouver, Surrey and Victoria, local outdoor movie nights, and a variety of festivals to bring communities and families together such as the Victoria’s Celebrate BC: A Day in the Capital, Surrey’s Tree Lighting Festival, and the Richmond Maritime Festival.
Here are some highlights of how we invested in our local communities in 2013:
- Donated over $800,000 to help prevent youth homelessness, teach money management and life skills training, and help youth become self-reliant.
- Invested over $1 million in encouraging youth to stay engaged and successfully complete high school, and develop youth leaders and entrepreneurs.
- Donated over $1 million to help youth build self-esteem, improve life skills, and bring families and communities together at free or low cost public events.
- Invested close to $700,000 in raising awareness and reducing the stigma around mental health among youth.
- Awarded 48 Coast Capital Savings Education Awards totaling $144,000 to support youth entering post- secondary studies (Over the past 10 years, nearly $1.4 million has been awarded to 550 students across British Columbia!)
- Over 150 staff volunteered to review the Education Award applications and select the finalists.
- Almost 500 Coast Capital employees volunteered to help deliver community events and programs.
- Employed 20 grade 11 and 12 students providing an opportunity to earn money and become self-reliant through the Coast Capital Savings Youth Team program.
- Our 20 Youth Team members helped deliver 49 community events throughout Metro Vancouver, the Fraser Valley and Vancouver Island.
- Provided community leadership volunteer opportunities to 24 emerging young leaders through the Coast Capital Savings Young Leaders Community Councils.
- Donated over $65,000 to local food banks.
- Raised over $208,000 for VGH-UBC Hospital Foundation in support of depression research through our Coast Capital Savings Annual Charity Golf Tournament. (Since 2002, we’ve raised over $1.6 million in funding for depression research!)
- Our employees and members helped raise over $120,000 for childhood cancer research through Coast Capital Savings sponsorship of Cops for Cancer bike rides in Metro Vancouver, Fraser Valley and Vancouver Island (Tour de Coast, Tour de Valley and Tour de Rock).
We participate in Imagine Canada’s Caring Company program which requires member companies to donate 1% of pre-tax profits to the community. We donate 7%. In 2013, that amounted to $4.8 million for local community groups.
Our total community contributions:
We invest in local communities.
We measure and evaluate the impact of our contributions to ensure that the resources we dedicate are focused and creating value—both for our communities and our business.
Coast Capital Savings is a member of the London Benchmarking Group (LBG) and we use their model to benchmark our community contributions. Participation in LBG Canada provides a common methodology for measuring and comparing our contributions with other LBG member companies across Canada.
In 2013, Coast Capital was pleased to be recognized as One of Canada’s 50 Best Managed Companies and a United Way Top Contributor. Tracy Redies received a Top 25 Women of Influence Award.
To learn more about these awards and to see a full list of awards we've received to date.
As part of our overall community measurement, we believe it’s important to get feedback from our members and employees on their awareness, perceptions, and satisfaction with our community initiatives.
We’ve established metrics for member and employee satisfaction with our community efforts and survey our members and employees annually. Member feedback is collected using our online research panel The Tell Us What You Thinktank™, while our employees' feedback is collected in an internal online survey.
Here are some of our survey results.